MARKETING HND
SCQF Level 8
Enterprise and Commerce

Course Overview
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HND Marketing is an innovative course designed in partnership with industry professionals to ensure you are well-prepared to work in the sector. This qualification focuses on the use of digital and social media techniques in marketing communications which will involve you in Developing a Digital Advertising and Public Relations Campaign. You will gain a broad understanding in essential elements used in advertising and public relations which will broaden your scope for employment in the marketing sector. Upon completion of this course with the potential of progressing on to university level studying Marketing, Advertising and PR.
What You Will Learn
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You will study the following subjects in year 1 of the course:

  • Marketing: An Introduction
  • Advertising: The Advertising Industry
  • Public Relations: Principles & Practice
  • Market Research Theory
  • Marketing Planning: An Introduction
  • Digital Marketing Communications: Website Tools & Techniques
  • Digital Marketing Communications: Content Development
  • Marketing Communications: Graded Unit 1
  • Advertising: Media Sales & Buying
  • Media Analysis: Advertisements
  • Advertising: Research & Planning a Local Campaign
  • International Marketing: An Introduction
  • Financial Accounting Statements: An Introduction
  • Law & the Communications Industry
  • Sales Planning


You will study the following subjects in year 2 of the course:

  • Consumer Behaviour and the Marketing Process
  • Marketing Research Applications
  • Professional Sales: Principles & Practice
  • Marketing Analysis & Planning
  • Integrated Marketing Communications
  • Marketing: Brand Management
  • Marketing: Graded Unit 2
  • Creative Industries: Enterprise Activity
  • Advertising & PR: Developing a Digital Advertising & PR Campaign
  • Project Management: An Introduction
  • Marketing Communications: Investigations


Entry Requirements
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  • One Higher (preferably Higher English) together with three National 5 passes 
  • Or relevant National Qualifications or National Qualification Group Awards at SCQF Level 5 or 6 
  • Or appropriate groupings of National Units for example those focusing on marketing market research, advertising, media studies or general business studies 
  • Candidates will be considered on an individual basis
  • Relevant work experience
English Proficiency Requirements
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  • IELTS 5.5
How the course is assessed
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  • You will be continually assessed through written assignments, presentations  and project work throughout this course. 
Information on Test/Auditions/Interview Requirements
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  • You may be invited to attend an interview to assess if this is the correct course for you 
Progression And Articulation Routes
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  • Third year entry to Marketing Management BA Hons at Edinburgh Napier University 

  • Third year entry to Business Management with Marketing BA Hons at Edinburgh Napier University 
  • Second year entry to Business Management with Marketing BA Hons at Queen Margaret University 
Successful learners could also progress to qualifications from a range of professional bodies in this area e.g.: 

  • Professional PR Certificate (CIPR) 
  • Certificate and/or Diploma and/or Digital Diploma in Professional Marketing (CIM) 
  • Diploma in Digital Marketing (CAM) 
  • Institute of Direct and Digital Marketing (IDM) qualifications 
  • IPA qualifications 

Career Opportunities
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  • Marketing Officer 
  • Marketing Assistant 
  • Digital Marketing Assistant 
  • Content Developer 

Number Of Days Per Week
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  • 3 days per week 
Course Cost And Funding Options
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Student Stories
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Scott came to College to change his career following an injury which prevented him from working in his previous role. Following three years of study, he graduated and was awarded the Chair’s Award for Academic Excellence in Tourism, Hospitality and Business, and has already started working as a HR Administrator for NHS Education. Scott says: 

“Returning to education with three children and a mortgage seemed crazy yet, it was the best option I had. The best thing about studying at Edinburgh College was the culture and the people. The course and the teaching were centred on the students which made learning effective and enjoyable. It created a cohesive team-like environment in which I made many friends.” 

Read more of our student stories here. 
Course Delivery
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FULL TIME PART TIME EVENING OPEN LEARNING BLOCK RELEASE
GRANTON x x x x x
MIDLOTHIAN x x x x x
MILTON RD x x x x x
SIGHTHILL x x x x x
OUTREACH x x x x x

Courses may be subject to alteration or cancellation


Our Campuses
Student Life
Edinburgh College welcomes students from all over the world and we are dedicated to ensuring your time at the College is both educational and enjoyable.​
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To apply please download an SCP application form and contact your guidance teacher who will support you through your application.





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