An Edinburgh College Graphic Design student has been recognised as one of the top three breakthrough marketing stars of the year in a national industry competition.
HND Visual Communication: Graphic Design student Lena Sakura has been selected as a finalist in the Direct Marketing Association’s (DMA) Breakthrough Award 2017. The award showcases the best creative talent from undergraduate advertising, design and marketing students in the UK.
This year’s challenge was to design a multi-channel advertising campaign for Barclaycard’s range of contactless ways to pay – targeted at millennials. Latvian-born Lena has been selected to pitch her campaign to a panel of industry experts in London, including Barclaycard’s Marketing director and head of Marketing.
Lena follows in the footsteps of former Edinburgh College design students Ayesha Islam, Jennifer Grieve and Sam Haynes, whose design work has been recognised by the DMA in previous years.
Lena will compete against finalists from Birmingham City University and Leeds College of Art and will find out who is crowned the winner during the DMA Awards 2017 ceremony in London on Tuesday 5 December.
Lena said: “I’m really looking forward to presenting my work to the panel in London. It will be a great opportunity to get experience of presenting to a client and to show what I have come up with. I was so surprised to be picked as a finalist and I hope I can wow the panel with my work. I can’t wait to attend the awards too and mingle with people from agencies across the UK.”
Edinburgh College Graphic Design lecturer Helena Good said: “Lena is a fantastic student and fully deserves the recognition from the DMA. She has done a great job in meeting the brief set by the client and I’m confident the panel will be impressed with her creative concept. I am very thankful to the DMA for providing our students with these real world opportunities.”
Good luck Lena!