A group of creative students and graduates from Edinburgh College recently took part in a national campaign to celebrate fundraising efforts by sharing 20 reasons to smile in 20 days.
The College’s HND Illustration students, and working illustrators who graduated from the course, were asked to create images to support Scottish Power’s ‘20 reasons to smile’ campaign on Instagram. The campaign highlights Scottish Power raising £20 million for Cancer Research UK by posting 20 reasons to smile in 20 days starting from 1 December.
The Leith Agency, who devised the campaign on behalf of Scottish Power, attended the College’s Granton Campus before the campaign started to brief the students on the project. The students were tasked with creating imagery in response to ‘reasons to smile’ and also recording their process in the creation of their artwork.
As part of the campaign, former Edinburgh College student Aimee Ferrier was filmed interviewing Sun columnist Deborah James who has stage 4 bowel cancer and appears on the ‘You, me and the big C’ podcast. Aimee was then tasked with creating a work of art that encapsulated Deborah’s reason to smile which can be seen on day 17 of the campaign.
Edinburgh College Visual Communication lecturer Glen McBeth said: “I’m proud that our students and alumni were asked to contribute to such a fantastic campaign. This has come directly from the work we have done establishing links with industry with our HND touring graduate show. The illustrations both our Alumni and current students have created really captured the essence of the campaign and they all should be really proud of their work.”