A group of school pupils have been inspired to get digital with the help of local marketing professionals and Edinburgh College.
S5 and S6 school pupils from St David’s RC High School joined Information Technology Software Development foundation apprentices at the college’s Midlothian Campus for a day of digital inspiration to mark Digital Day 2017.
Digital Day, an annual event run by UK digital trade body the British Interactive Media Association (BIMA), links industry professionals with colleges and schools across the UK to raise awareness of the opportunities for young people in digital.
Edinburgh College partnered with digital professionals from Leith-based marketing agency Caliber for the day to engage and inspire the digital minds of the future – giving them insight into the variety of digital careers available and offering practical advice on how to get into the industry.
Caliber account manager Lyndsay Snoddon and digital PR manager Anna Michna introduced pupils to their world of work, sharing their own career experiences and demonstrating the breadth of careers available in digital.
As part of the experience, pupils completed challenges with help from Caliber’s digital professionals and Edinburgh College Computing curriculum manager Sam Blyth.
The challenges included creating innovative digital products or services to help improve school life, develop the fashion of the future and aid pet owners with keeping their pets healthy.
Edinburgh College Computing curriculum manager Sam Blyth said: “The need for digital skills is growing rapidly and it is important that we are inspiring young people to learn more. Digital Day gives pupils a great opportunity to hear from people working in the industry and get hands-on experience of tackling challenges and developing digital solutions. This year’s pupils were really engaged with the challenges and came up with some fantastic ideas.”
Lyndsay Snoddon said: “This was my third Digital Day with BIMA and Edinburgh College and as always, it was a roaring success. It’s great to see so many young people engaged and interested in careers in the digital industry. I was particularly impressed by their knowledge and innovation during the challenges, especially from the Edinburgh College apprentices. Some promising talent and some really great ideas!”
St David’s RC High School teacher Ian Keith said: “We’ve been bringing pupils to Edinburgh College on Digital Day for the last three years and each year they enjoy learning about the industry and taking part in the digital challenges. It’s so important that they have an opportunity to learn more about the digital world and the career opportunities that will be available to them in the future.”