Gwen has worked at VisitScotland, the national tourism organisation for Scotland, for the last 19 years, and is now Senior Marketing Manager for the UK and North America, responsible for strategic partnerships, travel trade marketing and campaign activity in VisitScotland’s priority markets of UK, USA and Canada.
Over the last three years, Gwen has been instrumental in working in partnership with Scottish Government, Scottish Development International and Universities Scotland to ensure a ‘Brand Scotland’ voice when promoting Scotland overseas, in addition to developing and delivering multi-award winning marketing campaigns to encourage visitors to Scotland.
Gwen is passionate about encouraging people to visit all parts of Scotland, as often as they can, and is constantly seeking innovative and engaging ways to inspire new visitors. Having grown up in rural Cumbria, before attending university in Germany and London, Gwen is well aware of the importance of education to deliver life opportunities from childhood to retirement, and is honoured to be able to help guide that journey for Edinburgh College. Gwen has always worked in marketing, both clients side and with agencies, and now lives in Edinburgh with her husband, John and two teenage children.