The course is contextualised for the world of business. The course focuses on marketing, with emphasis on how marketing is used effectively in both small and large organisations. This course will give students an insight into what data is, and how data has been developing over the years. Participants will be able to identify the difference between types of bias in data and how it is used and misused by different organisations and society. The course will introduce the concept of data science.
This course is free to study as it is fully funded by The Data-Driven Innovation (DDI) Skills Gateway. A project which forms part of the Edinburgh and South East City Deal.
Delivery of this course will be through interactive, lecturer led sessions on Microsoft Teams
This course is open for all to apply, no previous experience with data science or business is required. Although we recommend that applicants have achieved the minimum qualifications listed below.
It is recommended applicants have:
- Achieved two National 5 qualifications* preferably in a subject using numeracy and communication skills.
- Some computational and numerical skills either through qualification or experience.
We will assess candidates on an individual basis and may ask you to undertake a screening activity to further assess your entry for this course.
*National 4 is an equivalent qualification to Standard Grade General or Intermediate 1 level.
English Proficiency Requirements
How the course is assessed
Progression And Articulation Routes
- NPA Business with IT
- Access to accounts
- Preparation for legal services
Course Cost And Funding Options
Fee: £630 Sighthill part-time (year 1)
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