EC Courses Default

Enterprise and Commerce

Analytics Entrepreneurship

Campus Sighthill Campus

Qualification SCQF Level 6

Study mode Open learning

Duration 8 weeks

Start date Mar 2022

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Course overview

The aim of the programme of activity is to develop an entrepreneurial mindset and higher order meta-skills including digital analytics. The programme offers an opportunity for mature learners to develop new skills and competencies as a post-COVID response enabling you to pivot into new roles and new opportunities. These skills will facilitate transitions to new employment as well as offering an opportunity for those wanting to start up a new business to extend their skills to help support that ambition. The programme will enable you to both embed your learning and accelerate the development of your digital profile in order to be transition ready. 

This course is free for all applicants.
This programme is funded through the National Transition Training Fund and is co-created between Edinburgh Napier University and Edinburgh College.

The first part of the programme aims to give you the digital analysis skills needed to support the move into a new job role or to get you launch-ready for your new business. There are 6 sessions for this, some of which are half-day and some which are full day. The programme starts 9 May 2022 and runs for one day a week over eight weeks and includes a range of self-directed study that is designed to enable a deep dive into the topics covered.

The second part of the programme, which examines the wider “soft” skills you will need, comprises a series of six inter-connected workshops designed to enable you to develop an entrepreneurial mindset and work towards a personal skills development plan. (Please see the overview of the sessions below).

Each of the 3-hour workshops in this part of the programme is delivered through a series of collaborative applied activities and focus on real-life entrepreneurial challenges (Please see outline of workshops below).

In the study groups and break out sessions, you will be asked to undertake short co-operative working activities with 3-4 members. These are designed to help you embed the learning and explore issues that directly apply to you.

All learners must complete session 7. This workshop focuses on you reflecting on your core skills and experience with entrepreneurial activities and outputs.

The delivery platform will be via Microsoft Teams and Zoom.

Please contact Jacqui Bower for further information Jacqui.Bower@edinburghcollege.ac.uk

What you will learn
  • Workshop 1 - Data Analytics - Insights for Jumping In

    This workshop enables you to undertake skills and behavioural profile as a base for devising a personal entrepreneurial skills development plan. This will enable you to address such issues as “Where do I want to go?”, “What further skills do I need to develop my entrepreneurial skills?” and “Where can I go to get help?”
  • Workshop 2 - Entrepreneur storytelling

    This workshop looks at what steps are needed to create and develop your entrepreneurial identity. How might what you have an offer make a difference to people and how might this be best communicated?
  • Workshop 3 - Pitching

    This session aims to help you develop your elevator pitch. What can you say about what you offer your potential clients in an exciting way that has impact.
  • Workshop 4 - Social Enterprise

    In this workshop, you will explore the concept of Social Enterprise and how it can be used to support your personal and business aims.
  • Workshop 5 - Marketing Communications

    This workshop looks at using various media to communicate with customers and stakeholders. How do you get sales leads and how can you effectively convert them to sales? It also aims you enable you to develop an online communications plan and a personal brand.
  • Workshop 6 - Technologies for Entrepreneurs

    This workshop enables you to review approaches to self-promotion online using LinkedIn, as well as other Social Media platforms. How can video help and what makes an effective video are examples of the topics explored?
  • Workshop 7 - Reflection

    All learners must complete session 7. This workshop focuses on you reflecting on your core skills and experience with entrepreneurial activities and outputs.

How the course is assessed

  • There are no formal assessments

Number of days per week

 1 day per week Friday 10:00-16:00

Entry requirements

  • Candidates will be assessed on an individual basis based on relevant experience and qualifications. This course is based around SCQF level 7 (equivalent to Advanced Higher, HNC or Year 1 of a degree).

Information on Tests / Auditions / Interview Requirements

  • You will be required to attend a group interview 

English Proficiency Requirements

IELTS 5.5

Progression and Articulation Routes

  • Foundation knowledge and business confidence to start up own business 

Career options

  • Business Entrepreneur
  • Social Media Entrepreneur
  • Digital Marketing Entrepreneur

Study Options

Campus Study mode Start date Duration
Sighthill Campus Open learning 11/03/22 8 Weeks

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