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CIM Level 4 Certificate in Professional Digital Marketing

Campus Sighthill Campus

Qualification SCQF Level 7

Study mode Open learning

Duration 42 weeks

Start date Jan 2024

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Course overview

The CIM (Chartered Institute of Marketing) qualifications have been developed to support individuals who are currently working in a marketing role.  The Level 4 Certificate in Professional Digital Marketing (SCQF Level 7), offered by the college, is designed for marketers who wish to gain knowledge and skills to succeed and progress within a career in marketing.

Successful completion of the Level 4 Certificate in Professional Digital Marketing (SCQF Level 7), will equip you with the knowledge, skills, and understanding to support decision-making within the workplace. This qualification builds on your tactical marketing skills, enabling you to perform professionally at an operational level within your marketing department. With digital transformation and innovation changing the landscape of marketing, it’s time for you to invest in yourself and your career.

Whether you are looking to enter the marketing world, change jobs, or perhaps get promoted at your current organisation a CIM qualification will help your CV to stand out from the crowd.  Hays marketing leader report 2019 states that “35% of market leaders have a CIM qualification” and according to a recent CIM alumni survey “60% of CIM graduates are more respected at work or given more responsibility”. By investing in the skills you need, you'll show employers that you're a forward-thinking, motivated marketer who's up-to-date with the latest developments in this fast-changing field. For more information on the benefits of CIM qualifications visit the CIM website

Students pay course fees to Edinburgh College and pay registration and exam fees to CIM. The course fee for The Level 4 Certificate in Professional Digital Marketing (SCQF Level 7), is £1,359 to be paid to the college.  Flexible payment options are available such as paying in monthly installments, this will be discussed at the interview stage.

You may be eligible for assistance with funding through the SAAS Part Time Fee Grant depending on your circumstances.

CIM exam fees and registration fees are paid by the students directly to CIM. For up-to-date information on fees please visit the CIM website.


We're pleased to offer the flexibility of online classes so you can study from your home, or chosen location, through Microsoft Teams. The course is delivered every week, through live-taught virtual classes, allowing you ample opportunities to discuss the marketing materials and network with professional marketing colleagues. Your learning in the virtual classroom is supported with resources and activities on our Virtual Learning Platform (VLE) - Moodle, which can be accessed at any time.   

If you would like to know more about CIM qualifications at the college or discuss bespoke training options, please contact our lead CIM tutor Joanne Mitchell via email: joanne.mitchell@edinburghcollege.ac.uk

What you will learn
  • Digital Marketing Techniques
  • Planning Campaigns
  • Applied Marketing

How the course is assessed

The course is assessed via a mixture of exams and assignments.  The assignments are based on a given theme and an organisation of your choice, allowing you to link the theory learned in class with practical activities in your workplace.  

  • Exam (Multiple choice questions)
  • Portfolio/Assignment

Number of days per week

  • One evening per week online - Mondays @ 17.00-19.30 hours. 
  • Classes are delivered virtually on Microsoft Teams with learning materials accessed through Moodle (our VLE)
  • The next course begins on Monday 29th January 2024

Entry requirements

  • You are currently working in a marketing role
  • You have one of the following qualifications
    • IM Introductory Certificate in Marketing (Level Two or Three)
    • An NVQ or SVQ Level 3 (equivalent to NGF Level 3)
    • An NVQ or SVQ Level 4 in any other subject (UK equivalent to NGF Level 4 and above)
    • International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4 If English is not your first language, you`ll also need to provide evidence of at least IELTS 6.5 or Trinity ISE III or Trinity ISE IV

Information on Tests / Auditions / Interview Requirements

Once you have applied for the course you will be asked to complete an online diagnostic test. The diagnostic test will recommend the appropriate level of study with CIM.  If you successfully achieve the required level in the diagnostic test to study a level 4 CIM qualification (SCQF level 7), you will be asked to attend an online interview.  This interview process is designed to ensure that you have selected the correct course to meet your needs and career aspirations.  

English Proficiency Requirements

6.0 IELTS or equivalent

Progression and Articulation Routes

  • CIM (Level 6) Professional Diploma in Marketing
  • CIM (Level 6) Professional Digital Diploma in Marketing
Edinburgh College’s Digital Marketing students have received commendations from the Chartered Institute of Marketing (CIM) for their strong performance in recent assessment sessions. Over the past two years, the college has received 6 CIM commendations for individual course units ranging from Applied Marketing, Planning Campaigns, and Digital Marketing Techniques.  We feel that this amazing success demonstrates that our students who have studied on the CIM Level 4 Certificate course have not only passed their qualifications but achieved to the highest possible CIM standards.

Case Study | CIM Level 4 Certificate in Professional Digital Marketing

Study Options

Campus Study mode Start date Duration
Sighthill Campus Open learning 29/01/24 42 Weeks

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