Enterprise and Commerce
Marketing HNC
Campus Sighthill Campus
Qualification SCQF Level 7
Study mode Full time
Duration 41 weeks
Start date
Aug 2023
Course enquiry form
Course overview
The HNC in Marketing (SCQF level 7) develops knowledge and skills in areas such as marketing theory and practice, advertising and PR, and using digital and social media (including analytics, search engine optimisation etc).
This qualification covers areas such as Introduction to Marketing; Marketing Research; Advertising and the Advertising Industry; PR; Marketing Planning; Social Media; Digital Marketing Communications of Website and Content Development, including the use of analytics, SEO, etc.
There is a wide range of optional units in Marketing, Advertising and PR, as well as business-related subjects, including Management and Leadership at Work and An Introduction to Project Management, to allow centres flexibility to meet local needs and demands.
What you will learn
You will cover a selection of Marketing and Advertising units including:
- Marketing - An Introduction
- Public Relations: Principles and Practice
- Digital Marketing Communications: Content Development
- Digital Marketing Communications: Website Tools and Techniques
- Advertising: The Advertising Industry
- Market Research Theory
- Marketing Planning: An Introduction
- Marketing Communications: Graded Unit 1
How the course is assessed
Each subject will have different evidence requirements and approaches to assessment.
Some examples are provided below on the methods of assessments
- Open Book
- Exam – Close book controlled
- Project-based assessments
Number of days per week
- 3 full days per week
Entry requirements
- 1 higher and 4 National 5s at C in a relevant subject including English
- or an NPA or NQ qualification at level 6 in a relevant subject
Relevant Subjects Examples: English, Maths, Business Management, Social Subjects (Written based academic subjects)
Candidates will be assessed on an individual basis
Information on Tests / Auditions / Interview Requirements
- You may be required to attend a group interview and complete a skills test
English Proficiency Requirements
Minimum IELTS 5.5Progression and Articulation Routes
Higher National qualifications also provide the knowledge and understanding required for related Scottish Vocational Qualifications (SVQs), For example, Diploma in Digital Marketing
Successful learners could also progress to qualifications from a range of professional bodies in this area, such as:
- Professional PR Certificate (CIPR)
- Certificate and/or Diploma and/or Digital Diploma in Professional Marketing (CIM)
- Diploma in Digital Marketing (CAM)
- Institute of Direct and Digital Marketing (IDM) qualifications
- Pathways
Career options
This course prepares learners for careers in a number of related sectors, such as
- Marketing
- Public relations (PR)
- Customer service
- Advertising.
Study Options
| Campus | Study mode | Start date | Duration |
|---|---|---|---|
| Sighthill Campus | Full time | 28/08/23 | 41 Weeks |
