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Enterprise and Commerce

Marketing with Entrepreneurial Skills (SCP)

Campus Milton Road Campus

Qualification SCQF Level 6

Study mode Part time

Duration 42 weeks

Start date Aug 2023

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Course overview

This course is for S5 and S6 pupils who are still at school.
This course will provide learners with a vocationally relevant introduction to Marketing and Entrepreneurial Skills to enable progression to further study.  

The course is designed to provide learners with an understanding of the concepts of the marketing mix, the impact of digital marketing developments and the importance of marketing strategies in order to identify and maintain the success of an entrepreneurial business venture.

You will gain knowledge and skills in the following

  • Market Research 
  • Target Markets
  • Digital Developments
  • Alternative Marketing Strategies

What you will learn

  • Marketing Skills for the Entrepreneur
  • Customer Service Skills for the Entrepreneur
  • Creating a Business Plan
  • Planning a Social Media campaign

How the course is assessed

  • Ongoing assessment throughout the course.

Number of days per week

  • 2 afternoons per week, Tuesday and Thursday 1:30 pm - 4 pm

Entry requirements

  • 3 Relevant Nat 5s at C or above  (including English, or comms) and one other written-based subject, along with a strong personal statement.  

English Proficiency Requirements

IELTS 5.5 or above

Progression and Articulation Routes

  • HND Year 1 Marketing Communications
  • HNC Business with marketing, subject to entry requirements. 

Study Options

Campus Study mode Start date Duration
Milton Road Campus Part time 21/08/23 42 Weeks

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