Media, Music and Sound Production
Media and Communication Digital Content Creation HND
Campus Sighthill Campus
Qualification SCQF Level 8
Study mode Full time
Start date
Aug 2026
Course enquiry form
Course overview
Step into the fast-moving world of digital media with this two-year HND course designed for aspiring content creators, social media experts, podcasters, and digital marketers. This dynamic programme equips you with the practical skills, industry insight, and creative confidence needed to thrive in today’s competitive media landscape.
In your first year, you’ll build your knowledge and skills in the core areas of digital content creation. From developing social media campaigns and producing engaging podcasts to learning the essentials of video production and digital marketing, you’ll gain hands-on experience with the tools and techniques shaping modern communication. You’ll also explore the realities of working in the creative economy, develop your freelance and research skills, strengthen your media writing and proofreading abilities, and understand the legal frameworks and ethical considerations that guide responsible content creation.
In your second year, you’ll dive deeper into digital culture, online communication, and interpersonal communication theory, gaining a richer understanding of how audiences think, behave, and connect. You’ll explore public relations principles, pitching and promotion, interviewing skills, advertising, and experience the process of producing and directing a video programme. You’ll also learn to create effective, audience-focused website content—an essential skill in every creative industry. You'll also have the opportunity to take on a work placement, giving you the chance to apply your skills in a real-world environment whilst building your portfolio.
Whether you're keen to become a digital marketer, content creator, PR specialist, or multimedia producer, this course gives you the practical expertise and creative edge to make your mark in the digital world. On completion of the course, you will attain an HND in Creative Industries: Media and Communication.
What you will learnIn the first year of the course, you will learn:
- Social Media
- Podcasting
- Video Production
- Digital Marketing
- Introduction to Working in the Creative Economy
- Freelance Working Skills
- Research Skills
- Media Writing & Proofreading Skills
- Media and the Law, and more
In the second year of the course, you will expand upon this knowledge, with an additional focus on:
- Digital Culture and Online Communication
- Interpersonal Communication Theory
- Public Relations Principles and Practice
- Promoting and Pitching
- Interviewing Skills
- Advertising
- Making a Video Programme
- Website Content Creation, and more
Placement information
- In the second year of this course, you will undertake a Work Placement as part of your coursework.
Number of days per week
- Classes on campus for 3 days each week.
- Additional self-directed study.
Entry requirements
- At least two Highers in relevant subjects (such as English, Media, Modern Studies) at grade B or above.
- Alternatively, you may provide evidence of a strong pass in a relevant Level 6 qualification.
- Mature applicants without formal qualifications, who have appropriate experience and well-developed writing and verbal communication skills, may also be considered.
Information on Tests / Auditions / Interview Requirements
- You will be invited to an interview.
English Proficiency Requirements
IELTS 6Progression and Articulation Routes
- Media undergraduate degrees.
Career options
This course will provide the skills and experience to move into many career options, such as:
- Digital Content Creation
- Digital Marketing and Communications
- Social Media Management
- Media Journalism
- Advertising
- Public Relations
- TV and Radio Broadcasting
- Podcasting
- Freelance Work
Study Options
| Campus | Study mode | Start date |
|---|---|---|
| Sighthill Campus | Full time | 24/08/26 |
