Love Scotlands Colleges
30 November 2020

#LoveScotlandsColleges – New Campaign Launched to Celebrate the Work of Scotland’s Colleges

Edinburgh College is supporting the first ever Love Scotland’s Colleges national campaign to highlight the importance, strength, scale and impact of Scotland’s colleges.

The week-long campaign, which kicks off on St Andrew’s day, Monday 30 November, will showcase and celebrate the outstanding work of colleges the length and breadth of Scotland. Brainchild of the College Development Network (CDN) Marketing and Communications Network, the collaborative campaign is supported right across the college sector. It will highlight national and local examples of how colleges are supporting students, communities, businesses, staff and the economy.

Join the conversation – #LoveScotlandsColleges – and find out about the important work of Scotland’s colleges.

This year is a fitting year to mark the first Love Scotland’s Colleges campaign, in a year which has seen all colleges across Scotland adapt to new ways of delivering life changing education. From closing the doors to campuses in March, adapting to delivering courses and support to students solely online over the summer period and navigating our way through the ‘new normal’ for Session 2020-21 – I have never been more proud to be a part of the sector. Our colleges are supporting people and businesses who have been affected by the COVID-19 pandemic, providing opportunities to learn a new skill, further develop the skills they have or to retrain in completely new areas. At Edinburgh College, Scotland’s capital college, our staff have gone above and beyond to provide students with the best learning experience possible, as well as the support needed to successfully undertake their studies in these challenging times. I want to thank all of the students and staff at Edinburgh College for their resilience, commitment and sheer determination this year. It has not been easy but they have shown why colleges are such an integral part of our country, why they will play such a crucial role in supporting the recovery of our economy and why we should all #LoveScotlandsColleges.
Audrey Cumberford, Edinburgh College Principal
Our colleges are at the heart of their communities, helping students to achieve their future goals; businesses to survive and thrive; regional economies to strengthen; and they are also helping Scotland to build a sustainable, net zero future. This campaign is a celebration of all that the sector does, and a way to shout about the fantastic, transformative work undertaken by colleges every day. Colleges will play a vital role in supporting Scotland’s economic, social and educational recovery – supporting industry to rebuild and re-engage its workforce, maximising employment opportunities for our citizens, and addressing the mental health and wellbeing of our communities. It is remarkable to see how quickly colleges adapted to the Covid-19 pandemic, responding to the needs of their students by moving learning and teaching online, and providing daily support to students and their local communities. The work of the college sector is now more critical than ever, and I am excited to see inspiring examples of what the sector does through the #LoveScotlandsColleges campaign.
Jim Metcalfe, College Development Network Chief Executive