Travel and Tourism Case Study Egyptian Tourism Federation (ETF), Cairo, Egypt
Edinburgh College was delighted to be awarded a second Skills for Employability project in partnership with the Egyptian Tourism Federation in Cairo. This project further allows the College to develop our experience in the MENA region. The project developed industry-led customer care and environmental sustainability hotel training packages for employees in the hotel and restaurant sectors in Egypt. The project enhanced the customer experience in Egypt to ensure that visitors return to the country, therefore, contributing to the economy and to raise awareness, among staff, of ways in which they could contribute to environmental sustainability, in the country.
Edinburgh College worked extensively with the Egyptian Tourism Federation and employers to ensure that the training packages and all learning and teaching materials designed by Sighthill Campus staff were quality assured, relevant to the Egyptian context, industry-led and culturally appropriate.
Edinburgh College is continuing its partnership with Peopl1st and the Egyptian Tourism Federation as their Consortium Partner for British Council Sector Skills Partnership-funded project. This project is developing an international customer-facing services training model for partnership use across the visitor economy in Egypt, with the main focus on restaurants and cafes in malls, and then progressing to hotels.